About Us

Everyday jewellery that doesn't turn your skin green

Wumika started with a simple frustration: affordable jewellery in India usually means jewellery that lasts a few weeks. The gold wears off. The chain turns your neck green. You stop wearing it, and eventually you throw it away.

We wanted to make pieces you could actually live in — wear to work, wash your hands in, sweat in, forget you have on — without watching them fall apart. So we built the whole range around one decision.

Why stainless steel

Most inexpensive jewellery uses a brass or copper base. Brass reacts with moisture and skin, which is what causes tarnishing and that familiar green mark. It's cheaper to produce, and it's why so much fashion jewellery has a short life.

We use stainless steel with a gold-plated finish instead. It costs us more, but it means our pieces are:

• Anti-tarnish — they hold their colour rather than fading or going dull
• Water-resistant — hand washing, rain, sweat and everyday life are fine
• Hypoallergenic — genuinely comfortable if you have sensitive skin or reactive ears

It's the difference between jewellery you replace every season and jewellery you keep.

The woman behind Wumika

Wumika was founded by Linda Johnson, out of a lifelong love of fashion and a very specific irritation with how women actually shop for accessories.

If you want a pair of earrings, a bracelet to go with them, something for your hair, and a lipstick that works with the whole thing, you end up in four different places. Different sellers, different quality, different waiting times, four separate delivery charges. Nobody had put it all under one roof and taken responsibility for the quality of every part of it.

That's the gap Linda set out to close: one place a woman can go for everything she puts on — and trust all of it.

Where we are right now

We'll be honest with you, because we'd rather you heard it from us: Wumika is early.

We've started with jewellery, because it's where quality matters most and where the market disappoints people most often. Getting that right — anti-tarnish, hypoallergenic, genuinely wearable, genuinely affordable — came first.

From here we're filling in the rest, category by category: more accessories, then beauty and cosmetics. We're not rushing it. Each new range goes live only once we're confident it meets the same standard as the jewellery, because a single bad product would undo the reason for building this in the first place.

If there's something you wish we stocked, tell us. We're small enough that your message reaches the person making the decision, and early enough that it genuinely shapes what we add next.

Where we are

Wumika is based in Kochi, Kerala, and we ship across India. Orders are packed and dispatched within 1–2 business days, usually by the same small team that answers your messages.

We stock in small quantities and restock what people love, which is why some pieces sell out. If something you want is unavailable, message us — we'll tell you honestly whether it's coming back.

If something goes wrong

We'd rather fix a problem than win an argument. If a piece arrives damaged, faulty, or isn't what you ordered, send us a photo within 7 days and we'll replace it or refund you in full — usually without needing it back. You don't have to chase the courier; that's our job, not yours.

Being straight with you about the rest: we can't take change-of-mind returns yet. Return pickups across India cost more than most of our pieces, and absorbing that would mean charging everyone more. That will change as we grow, and we'll say so when it does.

So if you're unsure about anything before you order — a size, a colour, how big something actually is — message us first. We'll send extra photos, measurements, or an honest opinion about whether it's right for you. We'd far rather help you choose well than have you disappointed.

Email support@wumika.com or WhatsApp +91 73061 40086. A real person replies, usually within a day.